FOCUS FRAMEWORK, SAN FRANCISCO
This video by Mirrorless Media was used to raise awareness and funding for a practical playbook for start-ups. It is much longer in length than a typical brand video, which generally run under two minutes. Because the attention span of the intended audience was expected to be longer than average, it includes the kind of detail the founder knew his audience would require.
YMCA HEALTHY KIDS AND FAMILIES PROGRAM, SAN FRANCISCO.
Leeway Media created the video to give supporters a behind the scenes look into programs that focused on the Y's work with providing children a path that can take them to college. Because of dedicated coaches and counselors, truant students are getting diplomas and kids are getting off the streets to join sports teams that teach them the value of practice, hard work and teamwork.
THE MAN BEHIND 'THE EDDIE' IS... GEORGE
Most everyone has heard of Eddie Aikau, the legendary surfer in whose memory the eponymous Eddie Aikau Big Wave Surf Competition is held. But the man who made the Aikau name synonymous with big surf is notoriously private. George Downing, director of the tournament is the man who decides whether or not the Eddie will go. He is a controversial figure in the surf industry because he calls the competition off more often than not. It has been held 9 times since it started in 1985, most recently in February, 2016. It turned out to be the best...and last Eddie Invitational. The Aikau family and Quiksilver dissolved their long-standing partnership for reasons that will be disclosed in the documentary.
THE DIET DOC, SAN FRANCISCO
A brand video allows your audience to get to know you, experience your personality and engage with your product. Leeway Media is partnered with Mirrorless Media to deliver unparalleled expertise and service. Here is an example of what a brand video can do...
YMCA, BAYVIEW-HUNTERS POINT, SAN FRANCISCO
Unlike most YMCA's, the Bayview-Hunters Point facility is a renowned incubator for educational programs for underprivileged youth. To communicate the impact the Y had on the community, Leeway Media chose to focus on the success of just one teenager, who was admittedly making all the wrong choices... until he walked into the Bayview Y. The video is used for outreach to current and potential donors to show the importance of supporting Bayview YMCA programs.
POSITIVE MEDIA PRESENCE
Teens need stories too...and not just the ones from school reading lists. Leeway Media works with a teenager and his family to create an online video presence for college admissions officers to view. The video is narrated on camera by the teen-ager who details some of his major life experiences. This teenager will be able to share his story and personality in a way that might no come through in a personal essay or transcript.