OUR PROCESS

STORY DESIGN

 

 

 

  • Leeway Media discusses your story and your goals during an initial consultation. We identity your audience and the purpose of your message. Based on our years of experience, the conversation efficiently distills the compelling aspects of your story, many of which you may not have considered as being interesting, relevant or important. Brand Story Design session includes:  
  • Introductory meeting/call to get clear on your story & focused on your brand
  • Getting to the heart of your brand story
  • Uncovering the details and anecdotes that make your story relatable, memorable and unique
  • Creating the brand story framework....from beginning to middle to end.   
  • Draft that includes your passion, your mission and a call to action  

ON CAMERA COACHING

 

 

 

Leeway Media shares time-tested ways to get great on video FAST. These skills are necessary for business owners and entrepreneurs who are planning to speak directly with their customers through video messaging.

Our Get Great on Video program gives you the skills and confidence you need to share you brand story on video. The customized sessions are recorded to track and ensure progress. Participants should have a finished brand story script to work on during this program. On-Camera coaching covers and includes:   

  • The different skills needed for video shoots vs. public speaking events  
  • Developing Screen Presence
  • Difference between Screen presence and Stage presence
  • Revealing body language
  • Maintain consistent messaging from words to expression to body language
  • Stop Announcing and Start Conversing.   

VIDEO
CREATION

 

 

Leeway Media is partnered with some of the most talented videographers in the business to make your brand story video a reality.  Once you are ready for the lights and cameras, Leeway takes care of the rest. Our Brand Story Video package includes 1 day filming with a producer on set. A highly experienced videographer shoots and edits. The result is a video of unparalleled quality that can be used for all marketing campaigns and website. This production package includes: 

  • On-set producer/coach 
  • 1 day Filming in a Professional studio
  • Shoot that includes 2 Pro Cameras  
  • Full editing of video  
  • 1 round of revisions