A NEW APPROACH TO THE CHALLENGE OF COMMUNICATION

Most people do not communicate as effectively as they want. The traditional approach is to address delivery and presentation skills. But that's where why this old solution consistently fails to solve the problem. It's the wrong answer to a really hard question. 

WHY DOES A PRESENTATION FAIL?  

• LACKS INSIGHT

• FAILS TO ENGAGE

• TOO MUCH INFORMATION

In a nutshell, communication breaks down when it is too much about the speaker and not enough about the audience. 

HOW DO YOU FIX THE PROBLEM? 

Understanding why communication goes wrong, and how to fix it requires an understanding of the way we process information. So how does that apply to us as communicators? By taking an audience-centric approach that focuses on how people process information, we can understand how to communicate effectively. 

Think of it this way. The typical presentation lacks a logical narrative structure. It is often organized using slides and bullet points. Some people call it "Death by Powerpoint" but the format is not the issue. The problem is there's no story. Without a narrative, information has no context so it is quickly forgotten.