YOUR STORY IS YOUR BRAND

Your brand story is not just about what you do. You can use a resume for that. A brand story includes your values, your beliefs, why you do what you do. Just as every person is unique, all brand stories are unique. But analyze the best of them and you'll find that great brand stories have a lot in common.

A brand story video gives your audience the opportunity to get to know the real you. Outside of a one-on-one conversation, it is the most powerful way to create connection. Hit play to see how entrepreneurs are using video in innovative ways.

ELEMENTS OF A GREAT BRAND STORY

Originality- Details and anecdotes that set your story apart

Language - Do your words evoke emotion? Do they sound genuine? Do they accurately reflect who you are?

Values - Does what you stand for come across in the story?

Authenticity - Your story should establish you as an expert.

Humble beginnings - Does the story instill a sense of 'hey, I'm just like you!'? Is it relatable and personable?

Passion - People will only get excited about what you do if you are more so.

Impact - Do you solve a common problem? How are you making a difference?

Founder as Brand Ambassador - Represents the values of the brand.